The true odds of both heads and tails should be 2.00 as it’s an even money chance. ![]() It applies to all sporting contests, but the simplest example is one that’s a genuine 50/50 chance – the toss of a coin. Bookmakers will look to take money on all sides of an outcome, knowing that the prices that they offer will guarantee them a profit, regardless of a result. It stands for “vigorish” and it’s also the rake, cut, juice, take or commission. One of the ways that sports betting companies do this is through what’s known as “vig”. They are trying to attract your business with good odds and promotions, while at the same time setting markets that ensure they have books that are profitable. It’s difficult when the sports betting companies are playing the exact same game. ![]() How do you really know you are getting the right price on your bet? Trying to calculate the true odds of an outcome is where the skill of sports betting comes into play. We’ve talked about the importance of getting the best odds possible and how crucial that is to becoming a profitable sports bettor.
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